British Library Logo

Getting started with the right mentor

    Starting your new business can feel lonely; but help is out there.

    Help in finding a mentor is one of the most common queries we get at the Business & IP Centre, but how can you optimise your time with a mentor? How would you make sure you’re asking the right questions? And how do you know who you can trust?

    In this session, advisors from the National Business Support Helpline will outline some of the funded schemes and initiatives which could give you the help you need right now and ensure you’re getting the right mentorship for you.


    This session will help you:

  • determine exactly what knowledge and advice you need from a mentor
  • learn tips and techniques for how to succinctly convey your questions and get the most from your mentor.


We’ll also hear from founder of fashion brand The Cambridge Satchel Company, Julie Deane OBE, about the times she’s sought out help and how as a result, it’s changed the direction of her business.

At the end of this session, following both Julie’s and National Business Support Helpline’s advice, you’ll feel confident in knowing how to use external advisors to move your start-up forward.

Speakers

Paul Kirtley

Business Advisor

Julie Deane CBE

Founder & CEO Cambridge Satchel Company and Entrepreneur in Residence British Library

More Events

Inspiring Entrepreneurs: Meet the Foodies


This event brings together food business owners who have carved out their own unique spaces and are revolutionising the vibrant culinary world. From reimagining classic beans and crafting innovative ready meals, to blending diverse cultures through vegan Caribbean cuisine, West African snacks, and Mauritian restaurant experiences.

From navigating a saturated market to promoting change, our panellists will share the highs and lows of their entrepreneurial journeys, offering valuable insights and practical advice.

On the day, you can expect to:

hear first-hand accounts of building a food business from the ground up, including overcoming obstacles and celebrating winslearn how to creatively build a loyal and growing social media following and generate revenuediscuss the challenges and opportunities of operating a food business in today's market, including adapting to changing trends and consumer preferencesexplore innovative approaches to scaling and sustaining a thriving food businessuncover the growing importance of health and wellness within the food industrysee how cultural backgrounds are transformed into valuable opportunities for new customer marketsconnect with fellow food enthusiasts, entrepreneurs and our speakersenjoy a delicious product tasting from one of our featured speakers.

Kitchen Table Talks: adapting to the times with Julie Deane OBE

Join Julie and the BIPC to hear the ways the Cambridge Satchel Company are adapting to the times and how, with creativity, practicality and optimism, we can continue to move forward.

Have you found yourself spending more time than ever around your kitchen table? Maybe you’ve been collaborating with team members over video call, or swapping nights out with home-cooked meals? Luckily the kitchen table can be just the place where great ideas can be born. Take it from Julie Deane. Starting at her very own kitchen table with a budget of just £600, her company - the Cambridge Satchel Company - has become one of the UK’s greatest retail success stories. Julie now invites you back to her kitchen table to share her experiences and thoughts for the future to help your own business thrive.

Julie will cover how going back to basics doesn’t mean downgrading ambition and growth, but instead, helps create focus where it’s needed and opens doors you may have overlooked. She will discuss how gaining clarity on the business you need to be today can help you make your money and resources go further.

Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

Getting started with sustainable photography


Every business needs to evaluate its environmental impact. Although the arrival of digital photography has reduced the impact on the environment that film photography had, there is still more that can be done.

This session will take you through some of the first steps to a greener business, covering everything from reducing and repurposing waste to buying from environmentally friendly suppliers, all the while helping you to become your best photographer.

Wellness Warriors: the women reshaping the health and fitness industry


Celebrate International Women’s Month with us at the British Library as we bring together an inspiring panel discussion with five boundary-breaking women entrepreneurs who are transforming the health and fitness industry. As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear from influential women business founders and put your questions to them.

Our ’wellness warriors’ will share their extensive experience of setting up and scaling personal training businesses, fitness apps, pioneering athletic wear brands and more. With the fitness industry valued at just under $100 billion globally last year* and with the Olympics fast approaching, these women have harnessed the booming interest in health and wellbeing to establish innovative brands, programmes and communities focused on empowerment and inclusivity.

Whether you are an aspiring entrepreneur curious about the landscape or an established founder looking to stay ahead of the curve, this session will leave you feeling inspired, informed and ready to take the next step.

*Statista, August 2023

On the day, you can expect to:

Gain valuable insights into the evolution of fitness entrepreneurship and innovations reshaping the health and wellbeing industryExplore emerging business models in health and fitness - from apps to in-person clubs to community-focused chainsDiscuss how businesses and individuals are supporting marginalised communities within the fitness industryAnalyse how fitness brands leverage social media, influencer marketing, and ecommerce to grow their audiencesUnderstand how fitness influencers build successful brands and e-commerce identitiesGet answers to your specific questions to propel you forward in your business journey.

Michael Cashman

Speaker Position

Feedback