Join Julie and the BIPC to hear the ways the Cambridge Satchel Company are adapting to the times and how, with creativity, practicality and optimism, we can continue to move forward.
Have you found yourself spending more time than ever around your kitchen table? Maybe you’ve been collaborating with team members over video call, or swapping nights out with home-cooked meals? Luckily the kitchen table can be just the place where great ideas can be born. Take it from Julie Deane. Starting at her very own kitchen table with a budget of just £600, her company - the Cambridge Satchel Company - has become one of the UK’s greatest retail success stories. Julie now invites you back to her kitchen table to share her experiences and thoughts for the future to help your own business thrive.
Julie will cover how going back to basics doesn’t mean downgrading ambition and growth, but instead, helps create focus where it’s needed and opens doors you may have overlooked. She will discuss how gaining clarity on the business you need to be today can help you make your money and resources go further.
Your Confidence Coach
Founder & CEO Cambridge Satchel Company and Entrepreneur in Residence British Library
Join BIPC Newcastle’s social media and PR expert, Jodie Balmer, for this engaging presentation on social media for business.
Navigating the world of social media can be a minefield. In this session, you will learn the basic foundations to help build a social media strategy and understand the importance of social media within the marketing mix.
Who is this session for?
Business owners wanting a basic grasp of social media, organic growth, community management, and engaging contentThose working in the marketing realm that wish to develop new social media knowledge and skillsCreatives who have skills in content creation but lack a strategic mindset and approach.
Simply put, if you would like to raise brand awareness, connect with more potential customers, and standout from your competitors then this talk is for you.
Sustainability is no longer just a requirement for businesses; building a business that is more sustainable for its people, its investors, and our planet presents a huge opportunity.
Rather than treat sustainability as an afterthought or as a boost to brand image, our panellists will discuss how they have infused sustainability into their core businesses model from day one and share the inexpensive methods they used to help you do the same.
The session will be moderated by Lynne Robertson – Enterprise Education Lead and Sustainability Business Partner for Santander Business Banking.
Followed by Santander key note - Susan Davis
London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.
Value propositions are incredibly valuable pieces of content, which allow you to communicate what your business is offering succinctly, and which can be used across marketing materials and pitches in the start-up stage of your business. Sarah Eschner, our SME Champion for Waltham Forest from the Start-ups in London Libraries programme will host this session where we will review how to incorporate all the important elements of your value proposition using a simple step-by-step process.
This masterclass will cover:
The purpose of a value propositionTools associated with a value proposition (value proposition canvas, business model canvas, profit model)The principles of a value propositionConcept of the ‘Core motivating value’An example scenario for how to write the statement.
Sources: Founders Institute, and L. Newey University of Queensland
For anyone starting (or scaling) a business in 2021, sustainability is likely on your radar, but how do you walk the walk from day one? In this session, we’ll be looking at how to embed a climate-conscious mentality to all aspects of your work, offering a series of tips to guide your decisions on everything from banking and web hosting, to products and packaging. Whether you’re a sole trader working from home, or a retailer with a shop front, we’ve got you covered - with room for a Q&A at the end if you have any particular burning questions.
This session will help you think creatively to generate the visibility and traction to establish your new business in the market.
With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.
Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.
The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.
When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.
Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.
If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.