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BIPC Hull's Bringing new products to market

    Join BIPC Hull, Hull’s Makerspace and Business Innovation Expert, Steve Page, to understand how to bring new products to market.

    Bringing new products to market can be a difficult, time consuming, expensive and daunting process that requires every step of the way to be carefully structured and planned, if it is to be a success. Understanding the importance of properly investigating and testing a new product is key to getting the investment and support needed to achieve market launch.

    This webinar provides an overview of the main steps and key stages that are involved, covering:
    • The concept development stage
    • How and when prototypes can be built and tested
    • How to provide proof of how well an idea or concept works
    • How to attract investment.


    What attendees will gain:

    • An overview of the main steps involved and the risks to the project if these are not followed
    • An understanding of the importance of properly investigating and testing a new idea or concept
    • An appreciation of how the results gathered can be used to move the project to the next stage in your product innovation journey.

Speakers

Steve Page

Business Innovation Expert

More Events

BIPC Worcestershire's In conversation with Craig Carr - the thrills and spills of running your own business

Join Angela Podmore from Kinetic Communications as she talks to Craig Carr, founder and owner of Fairburn Heating Solutions, who will share what led him to start-up his business 15 years ago and valuable insights into how both he and the business have developed. Craig will be discussing the strategies he’s adopted along the way and the key ingredients to success in business, to inspire those considering or just starting out on a business venture. We’re going to find out how Craig turns fear of failure into fuel whereby he learns from mistakes and takes his business forward. Craig will share his favourite business books – be prepared for some surprising titles!

Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

Wellness Warriors: the women reshaping the health and fitness industry


Celebrate International Women’s Month with us at the British Library as we bring together an inspiring panel discussion with five boundary-breaking women entrepreneurs who are transforming the health and fitness industry. As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear from influential women business founders and put your questions to them.

Our ’wellness warriors’ will share their extensive experience of setting up and scaling personal training businesses, fitness apps, pioneering athletic wear brands and more. With the fitness industry valued at just under $100 billion globally last year* and with the Olympics fast approaching, these women have harnessed the booming interest in health and wellbeing to establish innovative brands, programmes and communities focused on empowerment and inclusivity.

Whether you are an aspiring entrepreneur curious about the landscape or an established founder looking to stay ahead of the curve, this session will leave you feeling inspired, informed and ready to take the next step.

*Statista, August 2023

On the day, you can expect to:

Gain valuable insights into the evolution of fitness entrepreneurship and innovations reshaping the health and wellbeing industryExplore emerging business models in health and fitness - from apps to in-person clubs to community-focused chainsDiscuss how businesses and individuals are supporting marginalised communities within the fitness industryAnalyse how fitness brands leverage social media, influencer marketing, and ecommerce to grow their audiencesUnderstand how fitness influencers build successful brands and e-commerce identitiesGet answers to your specific questions to propel you forward in your business journey.

BIPC Hull's Bringing new products to market

Join BIPC Hull, Hull’s Makerspace and Business Innovation Expert, Steve Page, to understand how to bring new products to market.

Bringing new products to market can be a difficult, time consuming, expensive and daunting process that requires every step of the way to be carefully structured and planned, if it is to be a success. Understanding the importance of properly investigating and testing a new product is key to getting the investment and support needed to achieve market launch.

This webinar provides an overview of the main steps and key stages that are involved, covering:
The concept development stageHow and when prototypes can be built and testedHow to provide proof of how well an idea or concept worksHow to attract investment.

What attendees will gain:
An overview of the main steps involved and the risks to the project if these are not followedAn understanding of the importance of properly investigating and testing a new idea or conceptAn appreciation of how the results gathered can be used to move the project to the next stage in your product innovation journey.

A guide to sustainable business with the British Library


When starting up and growing your business, it’s important to put your sustainable ideas, plans and best foot forward. Sticking to them for the long term will in turn give you a greater chance of success.

There are many challenges and opportunities to make your business truly sustainable from the get-go. Learn more about why your choices in economic, financial, environmental or social policies matter; and how these can influence your business model and practices.

The Business & IP Centre has access to a wealth of free practical information, insights and trends on these topics. We’ll also help you harness these to find your feet and direction.

Michael Cashman

Speaker Position

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