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BIPC Newcastle's Social media for business

    Join BIPC Newcastle’s social media and PR expert, Jodie Balmer, for this engaging presentation on social media for business.

    Navigating the world of social media can be a minefield. In this session, you will learn the basic foundations to help build a social media strategy and understand the importance of social media within the marketing mix.

    Who is this session for?

    • Business owners wanting a basic grasp of social media, organic growth, community management, and engaging content
    • Those working in the marketing realm that wish to develop new social media knowledge and skills
    • Creatives who have skills in content creation but lack a strategic mindset and approach.

    Simply put, if you would like to raise brand awareness, connect with more potential customers, and standout from your competitors then this talk is for you.

Speakers

BIPC Newcastle

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Jodie Balmer

Social media and PR expert

More Events

BIPC's Manchester's How to start a business that makes a difference

Join BIPC Manchester and Expert Impact to discover how you can make a positive social impact with your business.

Did you know that there are more than 100,000 social enterprises in the UK? Social enterprises are businesses selling products or services that have a positive social or environmental impact.

Join this session if you’re interested in making a profit with purpose and starting a business that is good for people and planet. Hear from three social entrepreneurs to learn how they did it.

Wellness Warriors: the women reshaping the health and fitness industry


Celebrate International Women’s Month with us at the British Library as we bring together an inspiring panel discussion with five boundary-breaking women entrepreneurs who are transforming the health and fitness industry. As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear from influential women business founders and put your questions to them.

Our ’wellness warriors’ will share their extensive experience of setting up and scaling personal training businesses, fitness apps, pioneering athletic wear brands and more. With the fitness industry valued at just under $100 billion globally last year* and with the Olympics fast approaching, these women have harnessed the booming interest in health and wellbeing to establish innovative brands, programmes and communities focused on empowerment and inclusivity.

Whether you are an aspiring entrepreneur curious about the landscape or an established founder looking to stay ahead of the curve, this session will leave you feeling inspired, informed and ready to take the next step.

*Statista, August 2023

On the day, you can expect to:

Gain valuable insights into the evolution of fitness entrepreneurship and innovations reshaping the health and wellbeing industryExplore emerging business models in health and fitness - from apps to in-person clubs to community-focused chainsDiscuss how businesses and individuals are supporting marginalised communities within the fitness industryAnalyse how fitness brands leverage social media, influencer marketing, and ecommerce to grow their audiencesUnderstand how fitness influencers build successful brands and e-commerce identitiesGet answers to your specific questions to propel you forward in your business journey.

BIPC Glasgow's Resources for business start-ups

This special Start-up Day workshop, delivered as part of BIPC Glasgow's PowerUp project, will explain how to make best use of free online resources at BIPC Glasgow to support your business start-up, expanding business, or develop your own digital business skills. Delivered by Kavan Stafford, Information Officer at BIPC Glasgow.

How to write your value proposition


London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Value propositions are incredibly valuable pieces of content, which allow you to communicate what your business is offering succinctly, and which can be used across marketing materials and pitches in the start-up stage of your business. Sarah Eschner, our SME Champion for Waltham Forest from the Start-ups in London Libraries programme will host this session where we will review how to incorporate all the important elements of your value proposition using a simple step-by-step process.

This masterclass will cover:
The purpose of a value propositionTools associated with a value proposition (value proposition canvas, business model canvas, profit model)The principles of a value propositionConcept of the ‘Core motivating value’An example scenario for how to write the statement.

Sources: Founders Institute, and L. Newey University of Queensland

Inspiring Entrepreneurs: Fashion Retail Reimagined


Online retail sales for textiles, clothing and footwear reached an unprecedented peak of 31% in 2020, as reported by UKFT, and in the UK alone the fashion and textile sector boasts a staggering 34,045 businesses. Now in 2023, the industry of fashion retail is witnessing the emergence of several exciting trends that are revolutionizing the shopping experience.

TikTok's live shopping experience, the growth of omni-channel retail, the increasing importance of second-hand fashion, supply chain innovations, and the rise of diversity and inclusivity are reshaping the fashion retail landscape. With these emerging trends, traditional brick-and-mortar shops have been reimagined, giving way to a new era of shopping experiences that seamlessly blend the physical and digital realms.

Our panel of five inspiring fashion experts and entrepreneurs will explore how these changes are influencing the industry and share valuable insights on leveraging these shifts to your advantage – leaving you inspired, informed, and ready to conquer the future of fashion retail.

Quotes: https://www.ukft.org/business-advice/industry-reports-and-stats. and Top Fashion Retail Trends of 2023: Innovations Shaping the Industry — Femestella.

On the day, expect to:

Discover the intersection of high-end fashion and sustainability that is reshaping the market through consumer-to-consumer shared economy modelsExplore the latest business models in fashion retail, from traditional high street to cutting-edge online platformsLearn about the world of pop-up shops, offering not only unique shopping experiences but also sales opportunities for start-upsDive into the thriving market of live shopping, from social media live videos to online shop ecommerce platformsUnderstand how small businesses are establishing successful retail and ecommerce identities to grow their brandLearn how the power of innovative concepts, combined with community support, can revolutionise shopping in key locations.

For those joining us in person, the event will be followed by a networking reception with drinks, canapés, meeting with other attendees, as well as the speakers. For those joining us online, the panel and talk will run from 18.30 – 20.30

This event is tailored to those who are just thinking about starting a business, are already a business owner who wants to learn more, or perhaps simply wish to establish a stronger network. Attendees will leave this event feeling inspired and engaged.

Michael Cashman

Speaker Position

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