BIPC Newcastle's Social media for business


    Join BIPC Newcastle’s social media and PR expert, Jodie Balmer, for this engaging presentation on social media for business.

    Navigating the world of social media can be a minefield. In this session, you will learn the basic foundations to help build a social media strategy and understand the importance of social media within the marketing mix.

    Who is this session for?

    • Business owners wanting a basic grasp of social media, organic growth, community management, and engaging content
    • Those working in the marketing realm that wish to develop new social media knowledge and skills
    • Creatives who have skills in content creation but lack a strategic mindset and approach.

    Simply put, if you would like to raise brand awareness, connect with more potential customers, and standout from your competitors then this talk is for you.

Speakers

Jodie Balmer

Social media and PR expert

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The Beat Goes On: Black Voices in the British Music Industry


In celebration of the British Library’s “Beyond the Bassline” exhibition, we’ve assembled some ground-breaking Black entrepreneurs who’ve transformed the British music industry to share the secrets of their success, including the highs and lows of their entrepreneurial journeys.

At £2.5 billion, the UK is home to Europe's most valuable digital music economy (Statista, 2021, 2023). However, despite the undeniable contribution of Black music artists and entrepreneurs to these figures, 2021’s Black Lives in Music report found that among Black music professionals, 73% experienced direct or indirect racism and noted disparities in respondent’s earnings and ability to gain music funding.

As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear our panel discuss the challenges and realities of the industry and share their experiences leveraging their creative talent to drive positive change for other artists and innovators. So if you’re thinking about starting a business, or already running one, join us to gain insight into their journey – or simply be inspired!

On the day, you can expect to:

Examine how entrepreneurship has evolved in the music industry, focusing on the journey of Black music in Britain and how this has been impacted by trends and other cultural shiftsLearn how music artists and creatives are transforming wider popular culture and redefining BlacknessAnalyse diverse business models utilized in the industryDiscover new opportunities and potential pitfallsPut your specific questions to our expert panel.

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