British Library Logo

BIPC Newcastle's Social media for business

    Join BIPC Newcastle’s social media and PR expert, Jodie Balmer, for this engaging presentation on social media for business.

    Navigating the world of social media can be a minefield. In this session, you will learn the basic foundations to help build a social media strategy and understand the importance of social media within the marketing mix.

    Who is this session for?

    • Business owners wanting a basic grasp of social media, organic growth, community management, and engaging content
    • Those working in the marketing realm that wish to develop new social media knowledge and skills
    • Creatives who have skills in content creation but lack a strategic mindset and approach.

    Simply put, if you would like to raise brand awareness, connect with more potential customers, and standout from your competitors then this talk is for you.

Speakers

BIPC Newcastle

-

Jodie Balmer

Social media and PR expert

More Events

Santander - The Business of Sustainability


Sustainability is no longer just a requirement for businesses; building a business that is more sustainable for its people, its investors, and our planet presents a huge opportunity.

Rather than treat sustainability as an afterthought or as a boost to brand image, our panellists will discuss how they have infused sustainability into their core businesses model from day one and share the inexpensive methods they used to help you do the same.

The session will be moderated by Lynne Robertson – Enterprise Education Lead and Sustainability Business Partner for Santander Business Banking.

Followed by Santander key note - Susan Davis

BIPC Glasgow: Making a difference – starting and running a business with environmental impact


Meet the local businesswomen making an impact in the environmental space at this event hosted by BIPC Glasgow, during COP26. Join us to hear their inspirational stories - their motivations, challenges and aspirations.

Sustainability is an increasingly important issue for many businesses. At this panel event you’ll hear how and why Trudi Donahue (Wild & Kind CIC), Lynne Haddow (Extincts CIC) and Fiona Lindsay (Reblade) took life changing decisions to start and run businesses with sustainability as a core principle.

The panel discusses why protection of the environment is important to them, their start-up journeys, sustainable business practices and sources of support.

Inspiring Entrepreneurs: Meet the Foodies


This event brings together food business owners who have carved out their own unique spaces and are revolutionising the vibrant culinary world. From reimagining classic beans and crafting innovative ready meals, to blending diverse cultures through vegan Caribbean cuisine, West African snacks, and Mauritian restaurant experiences.

From navigating a saturated market to promoting change, our panellists will share the highs and lows of their entrepreneurial journeys, offering valuable insights and practical advice.

On the day, you can expect to:

hear first-hand accounts of building a food business from the ground up, including overcoming obstacles and celebrating winslearn how to creatively build a loyal and growing social media following and generate revenuediscuss the challenges and opportunities of operating a food business in today's market, including adapting to changing trends and consumer preferencesexplore innovative approaches to scaling and sustaining a thriving food businessuncover the growing importance of health and wellness within the food industrysee how cultural backgrounds are transformed into valuable opportunities for new customer marketsconnect with fellow food enthusiasts, entrepreneurs and our speakersenjoy a delicious product tasting from one of our featured speakers.

Purpose Driven Business – how to start and build a business with purpose


In support of the 15th anniversary of the Global Entrepreneurship Network (GEN) and their annual Global Entrepreneurship Week (GEW) the Business & IP Centre will be hosting Purpose Driven Business, to celebrate the GEW 2022 theme of Grow With Purpose.

Our panel of speakers, representing a range of purpose-led businesses, will come together to share their expertise and business stories. They’ll question approaches from the past, challenge the status quo of today and discuss how all of these learnings can help build more resilient and focused businesses. We will discuss why having a ‘purpose’ is central to every start-up and how honing in on yours will help to drive growth and ensure your business thrives in the current climate.

About our panel:

Dr Liz Jackson MBE of BCMS is a motivational speaker and partially sighted business owner supporting the business communityJayni Gudka is the CEO of Unseen Tours, a provider of walking tours by formerly homeless guides who know the streets intimately and will show you the real LondonTasha Thompson is the founder Black Girls Do Run UK. Her business is changing the perception of running, and creating a safe space for black women in the health and fitness communityValerie Brandes of Jacaranda Books. Jacaranda books is a publishing company giving visibility for black and brown authorsModerated by Eni Timi Biu of Create Your Table

Wellness Warriors: the women reshaping the health and fitness industry


Celebrate International Women’s Month with us at the British Library as we bring together an inspiring panel discussion with five boundary-breaking women entrepreneurs who are transforming the health and fitness industry. As part of our Inspiring Entrepreneurs series, this event provides a unique chance to hear from influential women business founders and put your questions to them.

Our ’wellness warriors’ will share their extensive experience of setting up and scaling personal training businesses, fitness apps, pioneering athletic wear brands and more. With the fitness industry valued at just under $100 billion globally last year* and with the Olympics fast approaching, these women have harnessed the booming interest in health and wellbeing to establish innovative brands, programmes and communities focused on empowerment and inclusivity.

Whether you are an aspiring entrepreneur curious about the landscape or an established founder looking to stay ahead of the curve, this session will leave you feeling inspired, informed and ready to take the next step.

*Statista, August 2023

On the day, you can expect to:

Gain valuable insights into the evolution of fitness entrepreneurship and innovations reshaping the health and wellbeing industryExplore emerging business models in health and fitness - from apps to in-person clubs to community-focused chainsDiscuss how businesses and individuals are supporting marginalised communities within the fitness industryAnalyse how fitness brands leverage social media, influencer marketing, and ecommerce to grow their audiencesUnderstand how fitness influencers build successful brands and e-commerce identitiesGet answers to your specific questions to propel you forward in your business journey.

Michael Cashman

Speaker Position

Feedback