Inspiring Entrepreneurs: Fashion Retail Reimagined



    Online retail sales for textiles, clothing and footwear reached an unprecedented peak of 31% in 2020, as reported by UKFT, and in the UK alone the fashion and textile sector boasts a staggering 34,045 businesses. Now in 2023, the industry of fashion retail is witnessing the emergence of several exciting trends that are revolutionizing the shopping experience.

    TikTok's live shopping experience, the growth of omni-channel retail, the increasing importance of second-hand fashion, supply chain innovations, and the rise of diversity and inclusivity are reshaping the fashion retail landscape. With these emerging trends, traditional brick-and-mortar shops have been reimagined, giving way to a new era of shopping experiences that seamlessly blend the physical and digital realms.

    Our panel of five inspiring fashion experts and entrepreneurs will explore how these changes are influencing the industry and share valuable insights on leveraging these shifts to your advantage – leaving you inspired, informed, and ready to conquer the future of fashion retail.

    Quotes: https://www.ukft.org/business-advice/industry-reports-and-stats. and Top Fashion Retail Trends of 2023: Innovations Shaping the Industry — Femestella.

    On the day, expect to:

    • Discover the intersection of high-end fashion and sustainability that is reshaping the market through consumer-to-consumer shared economy models
    • Explore the latest business models in fashion retail, from traditional high street to cutting-edge online platforms
    • Learn about the world of pop-up shops, offering not only unique shopping experiences but also sales opportunities for start-ups
    • Dive into the thriving market of live shopping, from social media live videos to online shop ecommerce platforms
    • Understand how small businesses are establishing successful retail and ecommerce identities to grow their brand
    • Learn how the power of innovative concepts, combined with community support, can revolutionise shopping in key locations.


    For those joining us in person, the event will be followed by a networking reception with drinks, canapés, meeting with other attendees, as well as the speakers. For those joining us online, the panel and talk will run from 18.30 – 20.30

    This event is tailored to those who are just thinking about starting a business, are already a business owner who wants to learn more, or perhaps simply wish to establish a stronger network. Attendees will leave this event feeling inspired and engaged.

Speakers

Winnie Akadjo

Founder of LVS Hub

Josephine Philips

Founder of Sojo

Kojo Owusu Marfo

Founder My Runway Group

Maruta Velša

Senior Community & Brand Manager at By Rotation

Roger Wade

Founder of BOXPARK

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During the workshop we will discuss:
How to identify your passionHow to discover what’s purposeful and meaningful to you personallyHow to draw attention to your values, principles and mission in lifeHow to explore the real reason why you want to start a businessHow to discover what it takes to make it happenAnd finally, how to show up authentically, unapologetically and on purpose.

In conversation with Irene Agbontaen, founder of TTYA London

In this, the second of our two Inspiring Entrepreneurs interviews on Start-up Day, we meet and hear from Irene Agbontaen, founder of fashion brand TTYA London, in conversation with Anis Qizilbash.

Irene’s company TTYA - or Taller Than Your Average - is a fashion apparel brand for taller women, supplying a market that Irene - standing at 5’11’’ - knew was underserviced. TTYA launched in Selfridge’s in 2013, becoming their first tall-specific brand. TTYA has gone on to have a home in Barneys New York and was the first pioneering tall brand to debut on ASOS.com. Irene’s designs have been worn by major celebrities.

In this discussion Irene will be speaking about how she has navigated the industry and gone on to secure contracts with major stockists whilst keeping a very strong commitment to herself, her beliefs about inclusivity and to the essence of the business. There will also be lots of practical advice about how to truly be the face and voice of your brand, and how social media, e-commerce, endorsements and collaborations are all just as much a part of modern businesses as much as planning, accounting and sales.

Whether you are starting up in fashion, or another sector, you may find yourself being expected to change and conform to fit in with the establishment. Irene talks powerfully about her inner voice to resist this and how that, ultimately, has strengthened the business. For TTYA’s first catwalk show at Lagos Fashion Week in 2018 it was a team comprised solely of women of colour that went with her.

We all face a very challenging retail landscape in the light of the pandemic and changes in consumer spending. We’ll talk to Irene about how TTYA has faced this past year and what the future holds. Having played just a small role in TTYA’s story at the beginning, as Irene accessed stats on consumers from our market research databases to help progress her business, the BIPC is so happy to work with Irene again to inspire you as you begin your business now.

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