Inspiring Entrepreneurs: Fireside Chat with Sara Davies MBE



    Join us for an inspirational evening with renowned business mogul and TV Dragon, Sara Davies MBE, Founder and Creative Director of Crafter’s Companion. Sara founded her business from her university bedroom and forged her way through the world of business – and, in her own words, she’s never done anything by halves!

    Her drive, determination and inspiration have paved her way to success. She’s passionate about sharing the hard-earned knowledge, expertise and insights that she’s picked up along the way, and keeping the door of opportunity wide open for others keen to turn their dreams into a reality.

    This fireside chat will be hosted by TV presenter, lawyer and Business Coach, Denise Nurse.


Speakers

Denise Nurse

TV presenter, Lawyer and Business Coach

Sara Davies MBE

BBC Dragon and Founder of Crafter's Companion

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Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

How to build an engaging website

London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

A website is a fundamental part of starting your business. And in this increasingly digital world, your website is more and more your store front, it has to reflect your brand.

This event is for individuals who would like to learn how to build a website for their business using a well-known website builder. You will learn where to start when building a website, how to plan your customer journey and how to fulfil the accessibility requirements. As well as creating a sleekly-functioning website, we will also share tips on how to make it look good.

Afterwards, there will be a discussion and Q&A led by Loretta Awuah (Greenwich Start-ups in London Libraries’ SME Champion) and Mark Berbeck (Lewisham Start-ups in London Libraries’ SME Champion) around other ways to build your business’ online presence, such as social media platforms, SEO, e-mail marketing, influencer marketing etc.

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