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Inspiring Entrepreneurs: Meet the Foodies


    This event brings together food business owners who have carved out their own unique spaces and are revolutionising the vibrant culinary world. From reimagining classic beans and crafting innovative ready meals, to blending diverse cultures through vegan Caribbean cuisine, West African snacks, and Mauritian restaurant experiences.

    From navigating a saturated market to promoting change, our panellists will share the highs and lows of their entrepreneurial journeys, offering valuable insights and practical advice.

    On the day, you can expect to:

    • hear first-hand accounts of building a food business from the ground up, including overcoming obstacles and celebrating wins
    • learn how to creatively build a loyal and growing social media following and generate revenue
    • discuss the challenges and opportunities of operating a food business in today's market, including adapting to changing trends and consumer preferences
    • explore innovative approaches to scaling and sustaining a thriving food business
    • uncover the growing importance of health and wellness within the food industry
    • see how cultural backgrounds are transformed into valuable opportunities for new customer markets
    • connect with fellow food enthusiasts, entrepreneurs and our speakers
    • enjoy a delicious product tasting from one of our featured speakers.

Speakers

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Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

BIPC North East: Developing a sustainable/green brand


This session is perfect for start-ups who need to develop and communicate green credentials and sustainability effectively.

Andy will detail how businesses can develop and use green credentials. He'll present ideas around how to embed green thinking into your organisation's core idea, as well as providing general tips on how to communicate green credentials through marketing and communication material. He'll also share examples from other organisations that are leading with sustainability.

Attendees will leave with a better understanding of how to communicate green credentials to create a competitive advantage.

Inspiring Entrepreneurs: Disruptors and Influencers


The world is ever-changing and is evolving especially in the UK, culturally, economically and politically. This inspiring event brings a ‘red table’ style discussion with change-makers, to discuss how they are not only shifting the image of women in business, but are also responding to change and breaking barriers against the odds in a post-pandemic world.

Topics of discussion will include:

The reality of starting a business and getting into entrepreneurship as a woman todayThe ways in which women are rising in recovery within a post-pandemic worldThe opportunities our speakers have found to break barriers, especially receiving funding as a woman, visibility in the press and being recognised by key stakeholders.The International Women’s Day 2023 of Embrace Equity, and how we can best embrace and encourage diversity and inclusion in business for colleagues and peers from marginalised communities.
Guests will hear insights into how to emerge from the unique difficulties of the past few years and still have your business remain in good shape even with increased costs and challenges.

The Sustainable Start-up: building climate conscious principles into your business from day


For anyone starting (or scaling) a business in 2021, sustainability is likely on your radar, but how do you walk the walk from day one? In this session, we’ll be looking at how to embed a climate-conscious mentality to all aspects of your work, offering a series of tips to guide your decisions on everything from banking and web hosting, to products and packaging. Whether you’re a sole trader working from home, or a retailer with a shop front, we’ve got you covered - with room for a Q&A at the end if you have any particular burning questions.

How to get your head around the numbers


London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Understanding your numbers is crucial in building a financially fit business and knowing the fundamentals will allow you to make the most informed start-up financial decisions.

In this session we will try to demystify and simplify the notions of cost, cash flow and profit, and help you understand how they affect your business and why they are important in your decision-making process.

Michael Cashman

Speaker Position

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