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BIPC Worcestershire's In conversation with Craig Carr - the thrills and spills of running your own business

    Join Angela Podmore from Kinetic Communications as she talks to Craig Carr, founder and owner of Fairburn Heating Solutions, who will share what led him to start-up his business 15 years ago and valuable insights into how both he and the business have developed. Craig will be discussing the strategies he’s adopted along the way and the key ingredients to success in business, to inspire those considering or just starting out on a business venture. We’re going to find out how Craig turns fear of failure into fuel whereby he learns from mistakes and takes his business forward. Craig will share his favourite business books – be prepared for some surprising titles!

Speakers

BIPC Worcestershire

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Craig Carr

Founder of Fairburn Heating Solutions

Angela Podmore

Founder of Kinetic Communications

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Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

A guide to sustainable business with the British Library


When starting up and growing your business, it’s important to put your sustainable ideas, plans and best foot forward. Sticking to them for the long term will in turn give you a greater chance of success.

There are many challenges and opportunities to make your business truly sustainable from the get-go. Learn more about why your choices in economic, financial, environmental or social policies matter; and how these can influence your business model and practices.

The Business & IP Centre has access to a wealth of free practical information, insights and trends on these topics. We’ll also help you harness these to find your feet and direction.

BIPC Northamptonshire: Doing good and making money


Business & IP Centre Northamptonshire is hosting an open conversation exploring social enterprise, mental health and wellbeing, and environmental sustainability. Is it really possible to make money and do good at the same time?

Join Barry Crisp from BIPC Northamptonshire to find out, as he discusses the topic with Agi Brodzinski (Jolibi), Ali Mitchell (Wildflowers), Ben Francoise (Saints Coffee) and Salma Shah (Granola by Salma Shah).

BIPC Newcastle's Social media for business

Join BIPC Newcastle’s social media and PR expert, Jodie Balmer, for this engaging presentation on social media for business.

Navigating the world of social media can be a minefield. In this session, you will learn the basic foundations to help build a social media strategy and understand the importance of social media within the marketing mix.

Who is this session for?
Business owners wanting a basic grasp of social media, organic growth, community management, and engaging contentThose working in the marketing realm that wish to develop new social media knowledge and skillsCreatives who have skills in content creation but lack a strategic mindset and approach.
Simply put, if you would like to raise brand awareness, connect with more potential customers, and standout from your competitors then this talk is for you.

BIPC's Manchester's How to start a business that makes a difference

Join BIPC Manchester and Expert Impact to discover how you can make a positive social impact with your business.

Did you know that there are more than 100,000 social enterprises in the UK? Social enterprises are businesses selling products or services that have a positive social or environmental impact.

Join this session if you’re interested in making a profit with purpose and starting a business that is good for people and planet. Hear from three social entrepreneurs to learn how they did it.

Michael Cashman

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