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How to run a successful crowdfunding campaign (and raise £32,000)

    London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

    As people look for less traditional routes to finance, crowdfunding campaigns are becoming more and more popular. During this masterclass, we will hear from a start-up business, Bottle Farm, who, earlier this year, used a crowdfunding platform to successfully raise £32,000 for their innovative indoor farm and garden kits.

    They will be interviewed by our Start-ups in London Libraries SME Champion for Southwark, Dean Williams, who will discuss with them what they did to achieve this success, their top tips for any other start-up business thinking of obtaining funds this way, and what they would have done differently.

    Dean will also share this 5 top tips to ensure you have the best chance of raising funds, especially in this current climate.

Speakers

Dean Williams

Start-ups in London Libraries SME Champion, Southwark

Charlie, Daniel and Emil

Co-founders of Bottle Farm

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How to write your value proposition


London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

Value propositions are incredibly valuable pieces of content, which allow you to communicate what your business is offering succinctly, and which can be used across marketing materials and pitches in the start-up stage of your business. Sarah Eschner, our SME Champion for Waltham Forest from the Start-ups in London Libraries programme will host this session where we will review how to incorporate all the important elements of your value proposition using a simple step-by-step process.

This masterclass will cover:
The purpose of a value propositionTools associated with a value proposition (value proposition canvas, business model canvas, profit model)The principles of a value propositionConcept of the ‘Core motivating value’An example scenario for how to write the statement.

Sources: Founders Institute, and L. Newey University of Queensland

BIPC Worcestershire's In conversation with Craig Carr - the thrills and spills of running your own business

Join Angela Podmore from Kinetic Communications as she talks to Craig Carr, founder and owner of Fairburn Heating Solutions, who will share what led him to start-up his business 15 years ago and valuable insights into how both he and the business have developed. Craig will be discussing the strategies he’s adopted along the way and the key ingredients to success in business, to inspire those considering or just starting out on a business venture. We’re going to find out how Craig turns fear of failure into fuel whereby he learns from mistakes and takes his business forward. Craig will share his favourite business books – be prepared for some surprising titles!

Start-up Day 2021

The Business & IP Centre’s Start-up Day is back for 2021, during Global Entrepreneurship Week, with involvement from over 30 libraries around the UK and over 50+ speakers.

10.00 – 10.04 Lord Parkinson
10.05 – 10.15 Introduction from Dr Joanna Abeyie MBE
10.15 – 10.55 How to understand sustainability trends in the UK right now
11.00 – 11.02 2 minute silence
11.05 – 11.50 The Remakery - Surplus materials, workspace and ecosystem
11.10 – 11.55 BIPC Glasgow – Making a difference – starting and running a business with environmental impact
11.15 – 12.05 Introduction to intellectual property
11.55 – 12.40 Sustainable in the City
12.00 – 12.25 BIPC Norfolk – The Regenerative Business Revolution – Entrepreneurs wanted!
12.10 – 12.45 Getting started with sustainable photography
12.30 – 13.05 Lunch and learn – swap skills for starting-up
12.45 – 13.30 Santander - The Business of Sustainability
13.00 – 13.30 How to put sustainability at the heart of your business
13.10 – 13.55 BIPC Liverpool City Region – The power of sustainable business
13.35 – 14.20 The Sustainable Start-up: building climate conscious principles into your business from day one
13.45 – 13.55 Santander key notes
14.00 – 14.45 BIPC Cambridgeshire & Peterborough - Getting real with sustainability
14.25 – 15.15 Circular Economy Panel: prosperity in a world of finite resources
14.40 – 15.15 BIPC Northamptonshire – Doing good and making money
15.00 – 15.45 Community as a service
15.20 – 16.05 A guide to sustainable business with the British Library
15.25 – 15.55 BIPC Greater Manchester – Is a co-operative business model right for your business
16.00 – 16.50 Sustainability oh so white
16.00 – 16.45 BIPC North East – Developing a sustainable/green brand

You only need to register once to get access to the full day of events. You can then choose which sessions you attend.

Business headshot editing service
What you need to do:

Select your head shot photograph.
Compose an email with the image attached.
Put your name in the subject field (so we can keep track of the images).
In the email let us know what you might want changing, e.g. cropping to square or resizing to reduce the file size, making black and white, adjusting the exposure/brightness etc. Or just let us decide.
Send to BIPC@samlanephotography.co.uk
We will then adjust your image as requested – or ‘touch it up’ as we would recommend.
And then we will email it back to you as soon as we possibly can, and certainly within 24 hours.



Don’t forget to follow #BIPCStartUpDay across social media to keep updated on what all of our speakers have to say throughout the day.

Inspiring Entrepreneurs: The Business of Food – From Farm to Fork

The last few years have certainly been eventful for the food industry. From inflationary pressures to the enduring effects of the pandemic, many consumers have altered their food purchasing and dining out habits. However, despite these challenges ethical sourcing remains important: nearly four in five food and drink shoppers intentionally choose products with a sustainability claim (Mintel – Sustainability in Food report 2023).

Join us for an inspirational evening with Wilfred Emmanuel-Jones, warmly known as The Black Farmer and Thomasina Miers, co-founder of Wahaca as they share their insights on the emerging trends in the food industry and the changing image of food on the high street.

Has the growth of new eateries in the UK serving recipes from all corners of the globe brought forth an evolution of British taste buds? Are food businesses raising the awareness of sustainability and how we can connect more with nature in our food choices? Hear about and discuss these hot topics, and more with the two well-known innovators as they also consider the part their own business journeys have played in revolutionising the face of the food industry in the UK.

This event is part of the British Library Food Season 2023

How to run a successful crowdfunding campaign (and raise £32,000)

London libraries are transforming the way ideas grow into successful businesses. By partnering with ten London boroughs, we are developing a community of new and existing business owners, which is free to join and open to everyone. Whether you are just setting out, need advice on protecting your intellectual property, or simply have a brilliant idea you want to discuss, we're here to guide you. Since April 2020, we have offered all of our Start-ups in London Libraries' services online, including our core workshops and virtual one-to-ones with our borough Business Champions, many of whom will be hosting sessions during Start-up Day. To find out more about Start-ups in London Libraries and how to join our thriving business community, visit bl.uk/SiLL.

As people look for less traditional routes to finance, crowdfunding campaigns are becoming more and more popular. During this masterclass, we will hear from a start-up business, Bottle Farm, who, earlier this year, used a crowdfunding platform to successfully raise £32,000 for their innovative indoor farm and garden kits.

They will be interviewed by our Start-ups in London Libraries SME Champion for Southwark, Dean Williams, who will discuss with them what they did to achieve this success, their top tips for any other start-up business thinking of obtaining funds this way, and what they would have done differently.

Dean will also share this 5 top tips to ensure you have the best chance of raising funds, especially in this current climate.

Michael Cashman

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