From Start-up to Household Brand (with Q&A)



    Part of Start-up Day 2024

    Starting a business can be a roller-coaster journey. In this session you'll find out how to build a successful and sustainable brand from your kitchen table. Martha Keith, British Library BIPC Business Ambassador and founder of the Martha Brook stationery brand, will host a fireside chat with Charlie Bigham, founder of the eponymous food brand to delve into his story of building the fastest growing grocery brand in the UK. Together they'll shed light on the grit behind the glamour of entrepreneurship and arm you with all the facts you need to decide whether starting a business is right for you. You’ll also come away with the key strategies that can help you to stay focused on creating work that you love that fits in with your life goals and aligns with your purpose.

Speakers

Charlie Bigham

Founder, Charlie Bigham's

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Getting started and seen by your new customers

This session will help you think creatively to generate the visibility and traction to establish your new business in the market.

With thousands of new businesses launching every month and more information consumed around the clock than ever before, to get your start-up noticed, you will need to cut through the noise. We’re here to tell you that although it doesn’t necessarily require a large budget, it will require planning and the ability to seize the moment.

Karen Campbell from The Small Awards will be on hand to outline some tips to help you identify what are the special and differentiating factors about your business, how you can get these messages out, and, most important of all, how to ensure those messages get noticed.

The Small Awards showcase the variety and quality among small start-ups and Karen will be joined by Fran Gubbay, co-founder of Stamptastic, winners of Best Digital Business in 2019.

When you have a clear voice about what your business does and what it stands for, it increases your chance of being heard. 18 months ago Fran decided that they as co-founders, and their personalities, needed to feature more in their business, which led to news interviews, new leads and a couple of awards as well.

Listen in to learn some practical advice on how to make your own luck for exciting marketing opportunities.

If this session is of interest then do also look at the earlier free-to-watch presentation at 09:45 – 10:30 on the latest consumer trends from market research analyst Mintel. This can help underpin any marketing strategy you develop for your business.

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